So you’ve written a book, and through some happy miracle it’s been published or you’ve braved the world of self-publishing (Which is awesome. There’s no wrong or right way to get published.), now what? I wish I could tell you that I had some secret formula on how to market your fantastic book. Maybe that exists, maybe it doesn’t. This post really should be titled “6 Book Marketing Tips That Don’t Work.” But I digress…
- Write a fantastic book. And please do yourself a favor and write what you want. Don’t worry about rules or trends. Just write a book you love.
- Get it published anyway that you are comfortable with. The one piece of advice that has stuck with me that I learned from Chuck Sambuchino was there is no wrong or right way to get published and if anyone tells you differently, they don’t know what they’re talking about. This good news came at a great time. I was waiting for a seminar, about getting published, to get started and the person next to me said the exact opposite. I smiled smugly as this person was put in their place. Thank you Chuck.
- Work on your author platform. Really you should start this anytime, even if your book doesn’t come out for a while. It’s never too early to start. I’ve been told and agree that author platform building is the best way to gain a readership, following, fans, whatever you want to call it. Most importantly this means getting readers to subscribe to your newsletter. Reward your subscribers with exclusive content and giveaways. Make them feel loved and appreciated, because they are. And who doesn’t love free stuff? I know I do.
- Be willing to give free copies of your book out in exchange for a review or with no strings attached. You never know, they may pass the book along to a friend and they will keeping buying your books because they love your writing.
- Be bold. Don’t let the party come to you. Go after it. Don’t be afraid to put yourself out there. Sign up for blog features, book signings, and cross-promotional opportunities with other authors.
- Never stop writing. You love it! The more books you publish, the more you sell. Well, that’s the theory anyway.